About Us

Brunel Jewelers creates custom jewelry that holds an emotional meaning much more than an everyday adornment. Our astonishing one-of-a-kind designs become a part of your life by reflecting your characteristics & lifestyle. Brunel Jewelers owners Sheldon East and Robert Hitchman are expert jewelers who work passionately to create distinctive fine jewelry for each customer individually.

Sheldon was raised in Midland - Penetanguishene, where the business is situated.   He is a multi award winning designer goldsmith, and his educational training was gained from succesfully completing the jewellery & metals technician course from Georgian College.

Robert was born and raised in Penetanguishene.  He has been in the fine jewelery business for over 20 years.  He is very knowledgeable about jewelery, including, gold and silver chains, watches, loose diamonds and your repair needs. 

At Brunels we can create your special piece in almost any arrangement you dream possible using an arrangement of metals and stones. These creations include promise rings, engagement rings custom made to capture your special memory, wedding bands, or a distinctive heirloom of an extraordinary quality.

We use techniques such as casting and wax carving, to create our one-of-a-kind handmade pieces. We draft your vision and create perfect, highly detailed work in gold, silver, and platinum in a very short period of time. We invite you to provide us with your vision.  We can custom make anything you desire, because anything is possible.

Brunels creates unique custom jewellery that provides wonderful memories for many years to come.

Diamonds are forever, but your custom jewelry is a symbol of your lifetime.